Trust Stupid
Making bold statements and keeping things tight and concise is what advertising does well and education does not.
Educators tend to add not takeaway. Boiling something down to its essence makes it richer and more memorable - I learnt that at a Raymond Blanc cookery school.
Diesel ad campaign
A friend and I cooked tapas together, inspired by La Boveda in Palma de Mallorca.
A poor man's fish, they were a surprisingly cheap ingredient, if a little bony.
And their eyes follow you round the room.
So don't look at their eyes.
Making bold statements and keeping things tight and concise is what advertising does well and education does not. Educators tend to add not takeaway. Boiling something down to its essence makes it richer and more memorable - I learnt that at a Raymond Blanc cookery school.
Diesel ad campaign
posted by DS at Sunday, September 19, 2010
A friend and I cooked tapas together, inspired by La Boveda in Palma de Mallorca. A poor man's fish, they were a surprisingly cheap ingredient, if a little bony.
And their eyes follow you round the room.
So don't look at their eyes.
posted by DS at Monday, September 13, 2010